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Disclosure : I am the founder of Skystra.com. Everything detailed here happens, exactly as described. The only edits are to names or places, protecting the privacy of those involved.

Every company needs to generate revenue. For most companies, that means marketing, ads and new customer acquisition. That’s the simplest way to grow a company, and that’s the model we used for a very long time.

Over time, we found that our marketing dollars were not creating the same impact as they were earlier on. The more we spent, the less the return. Either it didn’t scale like we thought it would, or we were doing something wrong. …


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Disclosure : I am the founder of Skystra.com. Everything detailed here happens, exactly as described. The only edits are to names or places, protecting the privacy of those involved.

Amazing Customer Service.

Those are words we all hear every day. We hope to receive amazing customer service when we talk to any number of our providers in this day and age. The sad truth is that only a few companies really understand what those words mean, and even less execute on them.

It’s our sincere hope that we do achieve the understanding of those words and execute on them. …


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Disclosure : I am the founder of Skystra.com. Everything detailed here happens, exactly as described. The only edits are to names or places, protecting the privacy of those involved.

Running a business that is open 24/7 is a challenge, and running one during the big holidays is usually an even bigger challenge.

One of the key ways the entire company runs is via our globally distributed remote workforce. …


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Disclosure : I am the founder of Skystra.com. Everything detailed here happens, exactly as described. The only edits are to names or places, protecting the privacy of those involved.

The customer is the boss.

That’s the saying, or something close to it. Pretty cliche isn’t it? But it’s absolutely true. As a medium sized business, we rely heavily on customers, both new and especially renewing customers.

So what does the customer being the boss really mean though? A lot of companies say it, and then proceed to stomp all over their customers with unfriendly processes and rigid policies. …


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Disclosure : I am the founder of Skystra.com. Everything detailed here happens, exactly as described. The only edits are to names or places, protecting the privacy of those involved.

In my early years on the internet, generating revenue from your website was a fairly simple thought process. You created your website, put on a few ads from the very early ad networks, and you’d get a few pennies per hundred visitors.

That kind of revenue mostly served to build the early internet, but not enough to really put food on the table. …


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Disclosure : I am the founder of Skystra.com. Everything detailed here happened, exactly as described. The only edits are to names, protecting the privacy of those involved.

As 2020 comes to a close, the biggest shift in the workplace has been the move of so many companies and jobs to the home. This is something we’ve been doing at Skystra for many years. However, it’s never been easy and there are some definite pros and cons to remote working.

I’m going to share how we all work from home, how we started off that way, and the system we built up over the years to give everyone on our team the flexibility to work from home, and also still feel connected to everyone on the team. …


Disclosure : I am the founder of Skystra.com. Everything detailed here happened, exactly as described. The only edits are to names, protecting the privacy of those involved.

In Part 1 of my Culture of Sales series, I described the problem we faced : how our company was growing in headcount exponentially, but our new customer base wasn’t. In this part, I’m going to share how we converted the most notorious group of team members to buy into this new culture : Developers.

Every company, whether it’s a technology company, or a small family shop, will come across the need to hire a developer at one point or another. Or a team of developers. Which was the case for Skystra. As a tech company developing a cloud hosting platform, our need for a development team started near the beginning. …


Full Disclosure : I am the founder of Skystra.com. The information I share comes from real experiences, however names of team members have been edited to protect their privacy.

Sales.

That’s the word I’ve learned to love and work for over the years of building a cloud business. Or any business for that matter.

A tech company has a lot of different people working in it. Developers, System Administrators, Sales, Marketing, Support, Operations, and more. But a funny thing keeps happening between all departments, and Sales. There is a distinct dislike of the word “sales” inside these departments. …

About

Skystra Cloud

Skystra provides premium hosting and top notch support. Perfect for getting your online presence up and running. Website: skystra.com

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