Building a website is one thing. Getting visitors to it is the next biggest step. We asked our marketing team their top tips for bringing traffic to a new website and they gave us their top 4.

1 — Engaging Content

The key to getting more visitors is by creating content they want to read, watch, or listen to. Without engaging content, people will not visit your website. …


No one wants to wait around for something. Waiting in line to buy groceries, or put gas, or even just buying some food at McDonalds or other fast food restaurant. Waiting for something sucks.

The same applies to websites. If you have a website, and it is slow to appear for your website visitors, those same visitors will no longer go to your website. They’ll spend less time reading and clicking around, because it takes so long to load.

Data has shown, on an average Ecommerce site, every second above 2 that it takes to fully load a website, your…


Building an Ecommerce website takes a lot of work. Getting it to convert your visitors into customers is a whole other challenge.

In today’s post, we asked our frontend development and user experience teams what they’ve learned over the years, and what they believe helps elevate a good Ecommerce website, to become a great Ecommerce website.

1.Solve a problem or need

When it comes to getting customers from your website, you should clearly indicate what problem or need you are solving for them. If it’s a product, why do they need your product? …


Disclosure : I am the founder of Skystra.com. Everything detailed here happens, exactly as described. The only edits are to names or places, protecting the privacy of those involved.

For many years, and even today, our company operates on a lean model. What does operating lean mean?

There are a lot of definitions. Some believe that operating lean means like a startup, with the good and bad that kind of company culture engenders. The startup culture is all about getting things done, lack of process combined with quick decision making.

Others believe it’s more akin to bootstrapping. You have the…


Disclosure : I am the founder of Skystra.com. Everything detailed here happens, exactly as described. The only edits are to names or places, protecting the privacy of those involved.

Growing your business also means learning how to scale customer service operations in not only a sustainable manner, but in a way that ensures the quality of your customer service does not suffer in the process.

Most of us are familiar with McDonald’s initial expansion in the franchise world. Operations of the business scaled, however, the quality of the food, the service and ultimately, the brand, all suffered greatly. Only Ray…


Disclosure : I am the founder of Skystra.com. Everything detailed here happens, exactly as described. The only edits are to names or places, protecting the privacy of those involved.

Marketing and Covid-19. Two things that would never be confused, let alone even be in the same conversation. The world was, and still is focused on Covid-19 and rightfully so. It’s a once in a century event, and has caused much pain and depression.

As a company, how do you even try to get anyone to notice you, and the even bigger question is, should you even try to be noticed…


Disclosure : I am the founder of Skystra.com. Everything detailed here happens, exactly as described. The only edits are to names or places, protecting the privacy of those involved.

Tough customers are great. They challenge you, they make you better and in return, they have extreme loyalty towards your business.

Abusive customers are not great. In fact, they’re not good at all.

It’s easy to confuse the two in the moment, because a tough, demanding customer will put you on the hot seat, you’ll feel it. An abusive customer will do the same exact thing. However, the outcome with a…


Disclosure : I am the founder of Skystra.com. Everything detailed here happens, exactly as described. The only edits are to names or places, protecting the privacy of those involved.

Demanding customers are not to be confused with abusive customers. When it comes to demanding customers, we’ve learned to listen to them, they almost always have a good lesson for you, if you’re willing to be patient and look at the larger picture.

The biggest difference between a demanding customer and an abusive one, is the demanding customer knows something can be better. …


Disclosure : I am the founder of Skystra.com. Everything detailed here happens, exactly as described. The only edits are to names or places, protecting the privacy of those involved.

Launching a new service is always exciting. So why is it we only have 5 services, along with a few addons? Companies in our industry tend to have dozens of services, products and addons, seemingly covering the full range of what their customers will need.

What’s the biggest difference?

Many of our ideas end up being chopped in the validation phase. We have a lot of phases an idea goes through…


Disclosure : I am the founder of Skystra.com. Everything detailed here happens, exactly as described. The only edits are to names or places, protecting the privacy of those involved.

Marketing budgets are a funny thing. Some companies view marketing as an upfront cost of customer acquisition. They look at things on a longer view, the so-called “lifetime value” of the customer. Other companies look at more immediate returns. If their campaigns don’t return at least 100% on their investment, they consider it a failure.

In the web services industry, you have a few very big players, who are ready, willing…

Skystra Cloud

Skystra provides premium hosting and top notch support. Perfect for getting your online presence up and running. Website: skystra.com

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